The Importance of Photography to Small Business Owners

Why is having professional photography a make or break to small business owners? There’s a bunch of reasons why investing time – and sometimes a little bit of money into killer #photos is extremely beneficial to any business… especially small ones!

The chances are that if you’re a small #business, you’re in one of two scenarios: either you’re just starting on your journey to expansion or the size of your business is limited by the market you’re in. In both of these cases, no harm can come from a few extra customers, right? For many, being a small scale business is one of the charming characteristics of the company, for example a family run village shop. Still, at the heart of any business are the sales – the turnover that keeps things flowing. There’s no denying that. This brings me onto my first reason why you should maybe consider upping your photo game!


1. Photography is a form of Visual Marketing

So you’ll already be doing this using different methods – such as placing your products in your carefully curated shop front window. Its how we get our message across to the customer. We use visual marketing because we, as humans, enjoy seeing things. You’ve heard it before: “a picture paints a thousand words”. However, who wants to read a thousand words nowadays? On the internet the only way you have to show off your products or services is to take photos of them. Make a bigger impact on your target audience, whatever it is, by cutting down on the text and snapping eye-catching pics of what you’re in business to sell.



Visual Marketing Photography Baklava

Visual Marketing Photography Baklava

2. SEO optimisation

Photographs act as another form of keywords for your Search Engine Optimisation ranking. This, as you probably know, helps your business to appear higher up on search results that relate to your industry and like you do with keywords, you want to efficiently scatter your #website with these nuggets that will be found elsewhere on the Interweb.

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